Golden Strategies for Mobile App Branding

While going through these strategies, you should have in mind that not only bringing them into practice will make you stand apart, but bringing them effectively on the ground with proper tools will sail you through.

An eye-catching Logo Design

Yes! You heard it right, the logo of your app should be no less than a head-turner. As the logo forms the first interaction of your app with your audience, and before exploring your app, anything that can pull the user’s attention out of hundreds of similar apps is the logo.

Apart from this, the logo elaborates many things about the brand, many times it depicts the ideology of the creator, and hence logo designing should be done taking it as the very first face of your unique app.

Use of Lucrative Keywords!

Keywords form an important base for all the services OR products delivered by you through your app. These keywords have the power to turn a normal visitor into a lead.

Hence, the use of keywords should be done wisely taking at various places of the app. While some attractive keywords are always preferred, such as “exclusive”, “luxury”, “entertaining”, “helpful”, and so on! They help gain user traction and also enhance SEO in terms of promotional campaigns to be followed.

Creating a Unique Name and Catchy Tagline

As we have already discussed the availability of around 8 million apps in the App Store or Play store, hence to stand out from the crowd, it’s important for your app to have a unique brand name and a catchy tagline.

The name of the app will at large affect the logo of the app, overall structuring of the app, and design of the app. One more important factor is the tagline. They should style it uniquely in terms of design and impart the core ideas behind the app.

Embedding the Video Content

In the present era, video content has become of utmost importance. YouTube’s increased content consumption depicts a shift in interest of the user in terms of content.

Embedding a creative video not only aids in attracting consumers but compels them to share the video, thus increasing the brand value of the app. But while doing so, you must keep in mind the supported formats of the videos as not all the consumers have a stable internet connection, and that may lead them to leave the platform.

Personalization as per user preferences

There used dozens of apps one may have made selections or customization to suit our needs and requirements, such as setting up the dark theme for the app, size of the texts, and much more!

Hence, personalization is the key factor in enhancing users’ experience and enabling them to use it as per their choice by eliminating default preferences.

Providing round-the-clock support

Branding is all about handling the customer in the best possible way to get ahead of the competition. Customers might face some problems while using the app. The app might lag, or get stuck somewhere, and it may regard your services or the app itself.

In all the scenarios, you must form a support team to reply and handle the entire customer queries, including those asked on various social media platforms, and positively reply to the feedback including the one posted on the Play Store or the App Store.

Spreading the Word with Social Media Handles

Now that you have done all that is needed to scale up the branding of your app, but now you need to put your app in front of the audience, and that too in the most effective way possible!

One of the most effective ways to do so is by having promotional campaigns and targeting various social media platforms to spread the word for your app.

As we have ended our discussion we can propel effectively how mobile app branding. Hence, app branding deals with both having an intuitive UI/UX and reaching various users on multiple platforms.

We at StarTele provide an advantage to take your app from the development phase to the campaigning phase, as no matter how effective your app is built if the target users cannot find it, the entire purpose of making an app falls down. Hence, if you also want to leverage an out-of-the-box app, then get in touch with us, and our expert team of developers will help you sail through the sea of mobile app branding.